Logos

It's hard to pick a logo I like - there are many examples of things I don't like, but to think of one that is memorable enough that I like it was hard. But when I thought about it a bit more, two logos immediately popped into my head: the logos for Random Acts and the Michael J Fox Foundation. 

I think the Random Acts logo is the more successful of the two, but I really love both of them. I tried to find out who designed both logos but there wasn't any information on it. I did find this link about why the Foundation changed to its current logo - according to that blog post, they wanted to bring the fox to the forefront and add 'For Parkinson's Research' to it.

So starting with the MJFF one, what I like is the simplicity of it. It's easy to drop out the text and still have an idea which association the logo is tied with with the fox. Though I'm not sure the addition of the 'For Parkinson's Research' was necessary, it's easy to read and I like the way the J interrupts the divider to give it some complexity. 

Random Acts is a charity dedicated to improving the lives of others by playing on the concept of a random act of kindness. It's a quirky and fun organization with a ton of cool events, which is reflected in the logo itself. The bright fun colors are eye catching and make me look at it longer, which is how I realized that the bright geometric shapes form an origami 'R'. I also kind of see a house in there, which ties to Random Act's Hope for Haiti campaign dedicated to building homes for the victims of the earthquake there. Origami is also used in the logos and headers throughout the site. 

As for my logo design... I believe I'd said a previous assignment had scared me. I was wrong. This was far scarier. I have never done logo design and it's quite safe to say that it's not my forte. 

Sketch

Sketch

I started by pulling together themes of ITP and came up with a few keywords I wanted to try and convey. Based on that I started my sketches. I only came up with two concepts. I built out the icon and ended up with this

Logo


Hammer designed by John Caserta from the Noun Project