Week 6 Swipe - Disney Magicband


What I love about the band is the attention to every single detail that could have possibly caused friction to the visit experience - never showing red, not having to carry cash in the park, eliminating lines and waiting for food. It's magical, which is a core Disney experience goal. The anecdote about the sprinting for Fast Passes to popular rides is one that really stood out because I remember waiting in line for rides at Disney World as a kid and rushing around to get there faster so we wouldn't have to wait; now having the guarantee to get to the ride and a schedule of suggestions is a beautiful solution.